Our Story: From Surf Reports to Crystal Clear Divest

The Spark

Lu‘uLive began in the water. Our founder, Matthew Feeley, grew up surfing the shores of Hawaii, where he learned to live by the forecast. Like most surfers, he relied on tools like Surfline to know exactly when the conditions would be world-class and when it was better to stay home.

But as Matthew transitioned into the world of ocean engineering and discovered a passion for diving and spearfishing, he noticed a frustrating gap. While surfers had precise seven-day forecasts, divers were left with guesswork.

The Problem

Matthew dreamed of those legendary days in Hawaii—the ones with crystal clear, 200-foot visibility where you feel completely in tune with nature. Instead, he often found himself facing murky water and wasted trips. He realized that across Hawaii (and the world), thousands of divers were stuck in a cycle of "randomness," constantly texting group chats to ask, "How's the visibility at Electric Beach?" or "What’s it like on the East Side?".

It simply wasn't fair: Surfers had the data, but divers had to rely on luck. Matthew knew that with his background in ocean engineering and his experience managing complex operations at SpaceX, there was a better way to map the underwater world

Building the Dream

Lu‘uLive—named after the Hawaiian word for "dive"—was born from the mission to bring transparency to the tides. Matthew teamed up with Margot, Kent, and Sean to build the first-of-its-kind ocean forecasting platform specifically for the diving community. Recognizing the potential to impact millions of scuba divers, free divers, and spearfishers globally, they joined the team to help build and refine the product.

Where We Are Today

Today, Lu‘uLive is evolving from a beta platform into a movement. We are combining advanced visibility algorithms, live camera data, and community-driven insights to help you find that perfect day under the surface

We aren’t just building an app; we’re building a community of divers who believe that our time in the water is precious. Whether you’re a local spearfisher or a visitor looking for your first Hawaiian scuba experience, we’re here to make sure your next dive is an incredible one.

Join us, and let’s see what’s under the surface.